SERVICES:   RESEARCH | INTELLIGENCE | STRATEGY | COMMUNICATIONS | DESIGN | AGENCY SUPPORT

INTELLIGENCE

Competitive intelligence is the analytical process that transforms raw information into relevant and usable strategic knowledge about competitors and markets, products and people, capabilities and intentions. It is a way to examine the present to plan for the future.

Many factors beyond what your competitors are doing can influence your company's competitiveness. We believe in looking at the entire competitive landscape, not just the competitors. We dive into issues such as: regulatory or economic changes, disruptive or substitution technologies, demographic shifts or fashion trends. We even study events in countries or markets where you have no presence to determine how these events eventually will affect your business.

Recent engagements:
+ Where will they put their next North American plant? How will that affect their pricing?
+ Which suppliers are they considering for product X? Are they poaching our suppliers?
+ Where have they hired most of their managers from? What relationships did they bring with them?
+ When will new competitive services come to market? How can we best counter them?
+ Who are the emerging threats to our business?

Sorgenfrei adheres to the Society of Competitive Intelligence Professionals' Code of Ethics in all our engagements.