SERVICES:   RESEARCH | INTELLIGENCE | STRATEGY | COMMUNICATIONS | DESIGN | AGENCY SUPPORT

RESEARCH

Some of the largest corporations in the world have entrusted us with critical research assignments, be it "traditional" quantitative and qualitative market research (we routinely interview consumers and experts as well as conduct online and offline surveys) or groundbreaking research in which we come up with new ideas or concepts to help clients achieve the competitive advantage.

Recent engagements:
+ New avenues to deliver advertising content.
With the increased utilization of Tivo-like devices and pop-up blockers on the Internet, we have worked with both advertisers and outlets to create new ways to reach consumers.

+ Obesity and the impact on client's manufacturing workforce and customer base.
We identified key areas in product and production design that needed to be altered as a result of the expanding waistline of the North American population.

+ Detailed economic analysis of personal finances as Boomers transition into retirement.
When your market penetration has been fueled by support from baby boomers, their transition to retirement (and presumably diminished spending power) is key to future scenarios for expansion. Through a carefully crafted market research and strategy study we advised the client on how to continue growing market share even as baby boomers retire.

+ The importance of the increasingly influential gay and lesbian consumer in the North American market.
Some companies fail to recognize important influences on their commercial success. Even fewer see how the influence of gay and lesbian consumers have reached far beyond their "community." Addressing how these consumers can be a company's greatest ally, we improved brand recognition for a very conservative company without offending its core customer beliefs.