NEWS

Website Builder Rankings - Auto Dealer Site Builders
Following up on the 2008 study below we once again analyzed the best site builders for auto dealers. See the 2009 results: here.

LGBT Brand Snapshots - Ford and Toyota
From our recent survey of the LGBT automotive consumer: Ford and Toyota LGBT Brand Snapshots

Optimizing Paid Search Advertising - Used Vehicles
When utilizing search engines, consumers rely not only on the search results displayed but also the sponsored links that surround the organic results. We analyzed the efficacy of the ads served up on Google around used car searches for the Top 10 vehicles in 10 markets in the U.S. See the results: here.

Reaching Automotive Consumers Online - 2008
We analyze which website companies build effective sites for their automotive dealer clients. 12 brands in 20 markets with 148 site builders and 2,400 sites. See the results: here.

Brand Perception on Twitter
In November 2008 we conducted the first survey of Twitter users on Brand Perception. We just completed the follow up study. See the results: here.